Hi, I'm Petya, a UX/UI Designer

I enjoy creating user-centric, delightful and human experiences.

Hi, I'm Petya, a UX/UI Designer

I enjoy creating user-centric, delightful, and human experiences.

UX Research
UX Design
UI Design
Prototyping
Usability Testing
UX Research
UX Design
UI Design
Prototyping
Usability Testing
Marketing Strategy
Design Systems
Information Architecture
Branding & Identity
Marketing Strategy
Design Systems
Information Architecture
Branding & Identity
Design Portfolio

Explore a Selection of My Recent Projects

Grundfos - digital business

Redesigning the Learn section on Grundfos’ website to better serve employees, installers, and partners. The project focused on improving structure, navigation, and content delivery to enhance user experience and align with Grundfos' goals and values.

Strengthening the AGF fans' experience

How can a football club keep fans connected beyond the stadium? Through a fast-paced Design Sprint, we created a digital experience that brings AGF supporters closer to the game—whether through live events, exclusive content, or volunteering opportunities

Pawsome Match – A Playdate Matching App for Dogs

A user-friendly app that helps dog owners find the perfect playdate for their pets. Designed with a focus on accessibility and sustainability, Pawsome features personalized matching, gamification elements, and ethical design choices.
About me

Discover What Sets Me Apart

Guided By Empathy

Design, for me, is all about creating experiences that just click with people. It’s about simplicity — making sure every detail has a purpose and serves the user. My approach starts with empathy, really understanding the needs and challenges people face, and making sure we’re solving the right problems. I love finding that sweet spot where aesthetics and functionality meet, and I’m always thinking about how to make designs that everyone can use. For me, design is a journey, not a destination. It’s about constantly learning, evolving, and solving new challenges with creativity and purpose.

Where I Make an Impact

As a UX/UI Designer at prduct.com, I solve complex user flows by designing intuitive solutions for our B2B platform, to help businesses effectively manage compliance and ESG transparency. I shape the design of the marketing website, ensuring that it highlights both the product’s impact and our brand’s story. I work closely in a team with a product owner and developers to make sure everything we create serves both the users’ needs and the business’s vision.

I have an AP Degree in Multimedia Design from Business Academy Aarhus and am currently continuing my studies with a Top-Up in Digital Concept Development. As part of my education, I am currently looking for an internship opportunity. For more details, feel free to check my CV.

Beyond Pixels

Design is about impact, not just aesthetics. I’m passionate about sustainability, accessibility, and inclusivity, ensuring that every experience I create is built to last and serve everyone. Good design is responsible—it considers the long-term effects on users, businesses, and the environment. Whether it's making interfaces accessible or creating adaptable systems, I aim for thoughtful, ethical, and meaningful work. At the end of the day, design is about people, and that’s what drives me.

Design Tool Proficiency

A snapshot of the tools I use to bring my ideas to life - from ideation to design and development. While they shape my process, they’re just that: tools. What truly matters is the approach and creativity I bring to each project. Tools help me create intuitive solutions, but the real value lies in how I apply them to solve problems and deliver meaningful results.

The Heart of My Design Philosophy

How My Approach Transforms Ideas into Intuitive Designs

Design starts with the user.

My process always begins with understanding their needs, behaviors, and pain points. By empathizing with users, I craft intuitive experiences that make complex tasks feel simple and engaging.

Design thrives on teamwork.

I actively collaborate with developers, stakeholders, and other designers. I embrace feedback and iteratively refine my work, ensuring the final solution is both innovative and functional.

Simplicity drives clarity.

I focus on clean, functional designs that prioritize usability without sacrificing aesthetics. Every element serves a clear purpose and enhances the user’s journey.

The design landscape is constantly evolving.

I am committed to staying ahead by exploring new tools, trends, and methodologies. This continuous learning allows me to refine my process and push creative boundaries.

Design for everyone.

I ensure that my solutions cater to diverse audiences, keeping accessibility in mind at every step. Inclusive design ensures that all users, regardless of background or ability, can easily interact with the product.